...Grinders, Subs, Heros; localization can be necessary and impact us in unexpected places and for unexpected reasons. It is possible that your content and even intent might backfire if translated literally or even idiomatically.
In the app space, whether web, mobile, desktop, or embedded, translations of critical words and concepts may not be one dimensional and simple. There is no deja vu in English, and yet, Yogi Berra knows well that it happens all over again. Your tech deserves to put its best foot forward, so let us translate it for you.